Business Opportunity
Harvest Help is a farmer-built platform that connects agricultural operations needing services with local providers who have the equipment, skills, and availability to deliver them. The platform addresses inefficiencies caused by underutilized labor and equipment, missed opportunities, and the time-consuming process of finding reliable help when timing is critical.
Company Description
Harvest Help is developing a mobile app and corresponding website that allows farmers and agricultural service providers to find and offer work based on location and timing. By increasing visibility and transparency in the agricultural workforce, Harvest Help reduces delays, improves efficiency, and keeps work within local communities.
Team
Harvest Help is owned by John and Tommie Lenhart. John has over 18 years of experience working directly with farmers in grain buying, selling, and logistics, giving him firsthand insight into the operational challenges farms face. John and Tommie are also farm owners who have personally experienced the difficulty of finding reliable local help.
Industry Analysis
While there are no direct competitors offering a localized, time-based marketplace across multiple agricultural services, farmers currently rely on indirect alternatives such as word-of-mouth, Facebook groups, and fragmented service networks. Harvest Help differentiates itself by providing a centralized, searchable platform designed specifically for agricultural operations.
Target Market
Harvest Help serves a two-sided marketplace. The demand side includes family-owned farm operations seeking labor and services throughout the year. The supply side includes independent truckers, custom operators, mechanics, chemical and fertilizer companies, and other agricultural service providers. Many users may participate on both sides depending on seasonal availability.
Implementation Timeline
Harvest Help is currently in the market research and fundraising phase. The next phase will focus on product development and beta testing with early users. Feedback from the beta will inform refinements before broader market launch. This process is expected to take approximately 6 to 12 months from funding.
Marketing Plan
To best reach our target audience we plan to get our product in the hands of agriculture podcasters to try out and talk about on their programs, social media campaigns and ads in farm show packets. Our goal is to meet the audience in the Midwest first through social media and podcast.
Financial Summary
The estimated cost to build the platform is $300,000, with total initial funding needs of approximately $350,000 including marketing. Revenue will be generated through annual subscription fees ranging from $100 to $175, with optional premium features. Initial growth will focus on Midwest agricultural regions, with long-term expansion potential as adoption increases nationally.
Funding Required
Investor funding will support platform development, beta testing, and targeted marketing efforts. Success for this phase includes launching a functional beta product, onboarding early users on both sides of the marketplace, and validating demand prior to broader expansion.
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